As I was watching the Winter Olympics I found myself entranced by a starburst commercial. Given the fact that most commercials during the Olympics are very inspiring and heartwarming its a rare occasion that when humor is seen it is always a good laugh.
The Commercial starts off with what appears to be scottish bagpiper pointing out, "One contradiction eating another". A scottish korean is something thats both funny and I find vaguely racist. But because this view of a Scottish Korean is so outlandish and a little racist we are able to get a little laughter out of this as well as the movement and actions of the characters in the commercial.
The use of humor in this commercial tickles our funny bone in a way that makes us address the product their trying to sell with laugher and a good chuckle. Humor appeals to the funny bone in all of us as well as the Neocortex part of our brain. Our Neocortex is being used at this moment due to the fact that there is a certain degree of ration thought that is in the inputed into understanding the humor in this commercial. In addition, I believe that because this commercial was seen in the middle of the Olympics we the viewer are more concerned with the outcome of the sporting event that is on. So when we see humor we are pleased more than usual to have our funny bone tickled.
Although today we all bow our heads in sadness to the fact that the Canadians have bested us in hockey we can take comfort in the fact that Starburst is still out there selling delicious candy products!
Did you only mean to blog five lines here, Steve?
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